In European haute couture, there was for many years Paris was the undisputed ruler. While true haute couture is technically only exist in Paris. That does not exclude other countries contributing to beautifully made luxurious fashion. It seems hard to imagine but Italy was not always the glamour location. That was largely due to the work of one man. Emilio Schuberth.
Born in 1904 in Naples, Italy. Though out the 1940’s-1950’s, the chic flocked to Schubert for his tailored, fitted and frankly fabulous frocks. Similar to allot of the popular styles of kissing curves, it is simply a timeless fashion choice that will not age.
Schubert dressed the cream of international belles; Sophia Loren, Elizabeth Taylor, Gina Lollobrigida, Rita Hayworth, Brigette Bardot, Ingrid Bergman, Princess Soyaria of Iran and Bette Davis. So beloved where his designs that his protege’s included Valentino and Robert Capucci.
Sadly when Schuberth died in 1972 in Rome. His fahsion house appeared to have died too. Why his name dims compared the likes of Dolce & Gabbana, Giorgio Armani and Moschino, I do not know. In 2006 Schuberth’s label was bought by a consortium of entrepreneurs. What has happened since then to long forgotten atelier is unknown. Hopefully it will rise again and clad us dreamy clothes.